SuperMonster市City! presents America’s Monsters, Superheroes and Villains. This exhibition explores how American monsters, superheroes and villains have impacted American culture from the 1960’s to the 1990’s and became iconic characters reflecting America’s changing values and social stresses. Through this unique display of toys, posters, media, and text panels, this exhibition has been enjoyed by thousands of people and set new records for attendance, admissions, and contributions at the Historic Duluth Depot and Goldstein Museum of Design.
In different guises, monsters, superheroes and villains have always been part of America’s cultural fabric. They scare us, thrill us, and most importantly, help guide us through the most terrifying and exhilarating moments of our lives.
This exhibition features vintage and original toys and artifacts from the 1960s to the 1990’s, making it fun for all ages. Everyone from grandparents to their grandchildren know and love these toy monsters, superheroes and villains. These iconic American mythical characters document America’s creativity and ever changing culture, norms and conventions. Additionally, the exhibition highlights the artists, designers and creators behind these characters. Finally, the exhibition demonstrates how advancements in materials and manufacturing influenced toy design. The Toy Art movement began over 60 years ago and has been documented and celebrated from Museum of Contemporary Art to Museum of Modern Art.
In this exhibit attendees will see Dracula, Wolfman, Frankenstein’s monster, the Creature from the Black Lagoon, and other misshapen creatures of the night that have awed American audiences for generations. Also featured are American superheroes such as Batman, Superman, Wonder Woman, Spider-Man, Captain America, and Luke Skywalker, all of whom have become archetypal American cultural figures across the decades. Finally, super villains are featured, including Darth Vader, the Joker, Lex Luthor and the Green Goblin, all of whom exploit America’s fears to their diabolical advantage.
America’s Monsters, Superheroes, and Villains features toys, posters, video, packaging, and other items from the 1960’s through the 1990’s, and is organized around five main themes:
- Unintended Consequences: The Atomic Age and America’s Search for Identity
- Truth Justice and The American Way: Unifying a Country’s Identity
- Innocent Monsters: Our Empathy for Outsiders
- With Great Power Comes Great Responsibility: The Hero as Martyr
- Myths and Legends: How Star Wars Saved America
- Additional cases include: A history of ‘Do-It-Yourself’ Toys; The Evolution of Articulation in toys; and a review of Comic Book Censorship
Visitors enter an immersive environment depicting America’s Golden Era of monsters, superheroes and villains. On display are a wide variety of toys, games, packaging and advertising, and explanatory didactics. Included are Aurora model kits depicting Universal Monsters and others; monster, superhero and villain toy figures from Marx, MPC and Palmer manufacturers; packaging, posters and other advertising materials, including television commercials and movie trailers featuring items from Kenner, Mattel, and others from the 1960’s – 1990’s. Accompanying didactics set the historical context for the items, and highlight artists and designers that illustrate the advancements in materials and manufacturing leading to innovative designs.
The curator and collector are available for media interviews, lectures, gallery talks, panel discussions, et al.
Three Exhibition Options are Available:
Premium “Superhero” Exhibit: This ‘turn-key’ exhibition includes over 300 vintage original toys, posters, and packaging; video media (including television commercials and movie trailers); all exhibit materials including locking display cases with tempered glass and vitrine covered pedestals; press kit; registrar’s packet; gallery guide; pre-printed text panels and narrative labels. Fee also includes the collector and curator onsite to lead the installation team. Collector and curator will also be available for media interviews and appearances, as well as at the Opening event.
For exhibit venues within 500 miles of Minneapolis-Saint Paul, MN, exhibit shipping, round trip ground transportation to and from the venue for the collector and curator, are included in the fee (hotel accommodations are not included and will be provided by the venue.)
Beyond 500 miles of Minneapolis-Saint Paul, MN venues will receive a 10% discount off the full base fee. Venues will provide exhibit shipping, round trip coach air fare, local ground transportation, and hotel accommodations for the collector and curator. Exhibition accommodates 2,500 – 4,000 square feet. Fee: $15,000 for 6 weeks, and $1,250/week for up to 6 additional weeks.
Standard “Secret Identity” Exhibit: This exhibition package includes 175 vintage original toys, posters, and original packaging; video media, including television commercials and movie trailers; press kit; registrar’s packet; gallery guide; pre-printed text panels; digital files for narrative labels. The collector and curator will be available for media interviews, appearances as needed. The collector and curator will be onsite to lead the installation team and at the Opening event. The venue will provide locking exhibit cases and other display equipment, exhibit shipping, round trip travel expenses, ground transportation, and hotel accommodations for the collector and curator. Exhibition accommodates 1,500 – 2,500 square feet. Fee: $7,500 for 6 weeks, and $750/week for up to 6 additional weeks.
Basic “Sidekick” Exhibit: This self-installed exhibition includes 80 vintage original toys, posters, and original packaging; video media, including television commercials and movie trailers; press kit; registrar’s packet; gallery guide; digital files for text panels and narrative labels suitable for printing; and installation instructions. The venue will provide locking exhibit cases, installation and shipping costs. The collector and curator will be available for media interviews as needed. Exhibition accommodates 1,000 – 2,000 square feet. Fee: $4,500 for 6 weeks, and $500/week for up to 6 additional weeks.
“Level Up” Your Exhibit: For each of the packages above, the SuperMonster市City! curator will work with the host venue to augment the exhibition with artifacts and/or artwork from the venue’s permanent collection, and/or work by local artists. Suggested items can include fine art, apparel, posters, advertising or other works from the 1960’s – 90’s. The addition of items from the host venue collection, regional toy companies, artists, and designers will personalize the exhibit to the venue and its region.
Now Booking 2018 and beyond!
SuperMonster市City! hopes everyone will enjoy America’s Monsters, Superheroes and Villains!